Think of your entire business as an ecosystem

Your offers are what allows your prospects to enter into that ecosystem

Structuring your offer(s) really depends on your niche and offer type

If your b2b it probably makes sense to have 1 hybrid offer (DFY and DWY versions)

But if your b2c it might makes sense to have a series of offers

• Low ticket ($20-$50 course/paid group) - creating a low/easy entry point offer into your ecosystem
• Mid ticket ($500-$1,000) - everything in the low ticket - 1-5 calls with you or a coach in your team
• High ticket ($1,500-$10,000) - ONE ON ONE, hold their hand and help them for a long period of time (6-12 months)

This sequence of offers works great with info

You need to consider the budget your leads are working with + prioritize getting people into your ecosystem

So if your b2b you can do that by having a hybrid offer

• 1-1 DFY - hands off service, calls, systems built
• DWY - they only need the systems and guidance (SOPs + a couple calls)