What makes an offer golden?
Refer to these 3 key components that make an offer golden
Your offer needs to provide a solution to your niche that gets them from point A to point B
Your content and ads are a way to speak to the pain point that this solution fixes, for example: not making enough money
- this is an obvious pain point that can be presented through content in several ways. Your content should give applicable advice and help people within the niche but your offer is the real deal; it’s a guaranteed method to get your clients their desired result.
Types of offers
- 1-1 Coaching/Mentorship
- Usually high ticket ($1,000+ per month)
- Consisting of 1-1 or group calls, modules, and other resources to get your clients tangible results
- Digital product
- Low ticket
- This can be thought of as an affordable option for starters or anyone that can’t afford the high ticket offer
- Example: a fitness coach has a 1-1 fitness coaching program that’s $1,000 per month, the prospect can’t afford it but still wants to get in shape. The solution: a $20 workout & meal plan so someone can get started on their own with extra info needed to do it right
- Additionally, your low ticket offer can end up funneling clients into your high ticket eventually. How? Prospects get some results from your low ticket offer and can’t help but consider the value in your high ticket offer.