Content

Your content strategy should complement your offer

Don’t oversell the offer, share free value but let people know the offer is there for action takers that are ready to invest

Ways to do that

• Create free guides + lead magnets to get leads into your dms (use manychat) and on your email list
• Obviously have your offer (whether its a VSL or form) in your bio + mention it in some way in your bio

Ads

Ads are pretty straight forward

setup direct response ads that follow a good structure

send leads straight to a VSL or form so they can turn into booked calls

Outreach

SO MANY leads are missed out on here

I suggest getting a trained VA to handle this all for you

There are 2 types of outreach (do both)

1. Cold Outreach

• Dming new leads that have likely never seen you (low conversions)

1. Warm Outreach